A Taste of Mindcamp (The Differentiator)

Tim HursonRandom

One of a series of posts profiling some of the 100+ hours of Mindcamp programs you can take this summer. For more on this and other programs, go to: Mindcamp Sessions.

The Fourth Third

Be a pro in getting your Big Idea out

© vencavolrab78 / 123RF Stock Photo

The third third is about getting your creative brilliance to flow. The fourth third is where the hard work begins — turning your brilliant ideas into reality.

Thomas Edison said, “Genius is one percent inspiration, ninety nine percent perspiration”. With seven billion people on our planet, the chances of having a completely unique idea are smaller than ever. The hard truth is that someone else is thinking the same thing you are. The differentiator, then, is the speed with which you can get your idea to market.

In this session, the first ‘thirdy’ minutes will help you get to third third. Fast. The second and third ‘thirdy’ minutes are about fine-tuning your idea, developing a sell sheet, and applying proven boot-strapping tricks to license it.

The Skinny: 3 things you will get from this session

  • A supersonic approach to help you get to the third third — fast
  • A step-by step approach to designing a sell sheet that communicates your ideas compellingly
  • A set of proven boot strapping tricks you can use to launch your idea like a pro

A multi-disciplinary inventor with a cross-functional business background, Vikram Swaminadhan is motivated by a passion for innovation. His aim is to propagate a systems approach to creativity in product and process innovation. He believes everything is interrelated and we have the fun job of finding the connections. He works with a range of industries, ideating innovative products and finding new meanings for existing ones. An active proponent of creative thinking in schools, he contributes a regular column aimed at young minds for India’s National Newspaper, The Hindu.