2017 Session Description

Third Party Time!
How to engage your stakeholders for an innovation no one wants to hear about

For adults • Mind U session
Category: Tools/Techniques
Maximum Participants: 18
Daily 9:00am • Court 4
Time and location subject to change (what isn’t?)

Customers are supposed to be the ultimate judges of innovation, but ironically, most innovative ideas are killed by the very people they are for. The reason for this ‘friendly fire’ is simple: When they look at your innovative idea, your third parties do not see what you see: You see benefits and innovation glory; they see hassle, change, and complication. Why? Because you are engaging your stakeholders with the wrong words at the wrong time.

Rule 1 of the Butterfly Process© : being right is not always convincing, and being convincing is not always right.

During this session, you will explore how beliefs — both yours and your customers’ — are the cornerstones and the stumbling blocks of innovative ideas. Once you put this key insight into practice, never again will you fail because of a bad pitch, whether you are promoting your latest app or trying to convince your family to try wilderness camping.

The Skinny: 3 things you will get from this session

  • You will pinpoint the lack of difference between a good and a bad idea
  • You will learn to use 3 tools in order to pilot your innovation project among the rocks of disbelief and misunderstanding
  • You will enrich your value proposition at the same time, without jeopardizing your initial insight nor being discredited beyond retake

Image copyright: convisum / 123RF Stock Photo

Edouard Le Marechal
Paris, France

Edouard Le Marechal is an expert in innovation and strategic foresight. He has been facilitating breakthrough innovation and intrapreneurship for about 15 years for start-ups and companies such as: Accenture, AXA, Bouygues, BNPParibas, EDF, La Redoute, Orange, Peugeot, Virbac, etc.

He has developed a range of innovation and transformation tools based on qualitative research, strategic foresight and creativity techniques, related to breakthrough business models, systemic co-creation, long-term visioning, consumer insights, change management, intrapreneurship, digital transformation.

The Butterfly Process (c) has been launched in 2016 as an alternative methodology for innovation, based on systems thinking, non measurable value in business models, and chaos theory.

Edouard graduated from ESSEC Business School (Paris), with a specialization in ‘innovation strategies’. He is President of Crea-France, the French association promoting Creativity in Corporations.

This is Edouard’s first year presenting at Mindcamp.

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