Stop Selling Solar Panels
Your customers don’t care about your products or services
When I was in Uganda working with an orphanage I noticed the founder was filling out the paperwork to receive the donation for some solar panels. I asked him why were they doing this when things like protein, clothing, or education seemed more relevant to my naïve eyes. To which he responded, “They will give us solar panels or nothing. So we will take the solar panels. Besides, in Uganda de electricity is scarce and expensive.” In time, I learned that the orphanage did not need solar panels… nor protein or clothing. They needed a process to do business on their own and get rid altogether of donations.
The story came back to me working for a multinational blue chip company; where they were using advanced analytics and data to justify selling their products. But when talking to their customers I discovered the customer felt completely unheard but purchased their products either way. So I made the connection and realized this large company was also “selling solar panels”.
I have experimented since in a process which provokes to step back when looking at data to justify commercial plans. To a simple method to be more empathic when selling whatever it is we sell.
I invite you to my workshop to realize whether you are convincing your son to go visit grandma or you are selling multimillion dollar projects or you are attempting to make a donation to an NGO, at the end you have an agenda which might be alien to your customer and without knowing you are, after all, “selling solar panels”.”
The Skinny: 3 things you will do in this session
- Interiorize the insight of shoving your ideas down to your client
- Stop the agenda!!!!
- Enjoy more what you “sell”
Copyright: studiostoks / 123RF Stock Photo
Houston, TX, USA
I am driven to try new things despite the risk; while at the same time learning from each of those experiences and adjusting rapidly. A designer of solutions, innovator with high tolerance to ambiguity, I am biased towards doing things that move forward the people of the organization I am engaged with.
- CEO and founder of Kluk and Associates – a company focused on enhancing productivity by applying methodology through technology, including Intelligent Collaboration, Intelligent Creative Thinking and Intelligent Insights
- An affiliate of ThinkRite, a new business collaboration ecosystem
- Partner of Grupo-Piensa, a creative thinking facilitation firm
- Faculty of Centro de Certificacion en Creatividad A.C.
- International keynote speaker with experience in Mexico, USA, Argentina, Colombia, Brazil and Peru
- Specialties: Organizational strategy, diagnosis, transformation and implementation of change, opportunity analysis.
Yoel is a returning presenter. Click here to see their sessions from previous years.
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- Boardroom Bushcraft How to thrive in any environment (Peter Zapf)
- Bouffon for Presenters (Massimo Agostinelli)
- Branding Boot Camp Bigger, better branding (Janet Rouss)
- The Convergence Challenge Navigating the emotional potholes of decision-making (Ismet Mamnoon)
- Creativity Beyond “A-ha!” (Dan Bigonesse, Katie Tagye)
- Cryptocurrencies Playing with the chain of trust (James McAnanama)
- Dash It Weh How to release your stuff and embrace the perfection of your imperfection (Marguerite Orane)
- Deep Listening Sonic awareness meditation (Paul Groncki)
- Elements of Creativity Tapping into natural elements to inspire our creative selves (Susannah Childers)
- Facilitating Impossible People Strategies to handle difficult personalities (Dawn DePasquale)
- Flower-up Your Process! Warning, this session is experimental. (Alexandre Eisenchteter)
- Game On! (Sharon Fisher)
- Gender Role Reversal What daily life really feels like for the opposite sex (Susan Robertson)
- Glimpses Exploring deeper realities (William Sturner)
- The Good, the Bad, and the Funny Celebrating perfect imperfection (Alison Cohen, Megan Mitchell)
- Grow | Transform | Emerge (Ana Matic, Goran Matic)
- Mirror, Mirror Feedback for creativity and change (John Sedgwick)
- The Museum of Me (Lisa Baxter)
- Objects of Genius Unleash creative genius with an apple and a chair (Philippe Brasseur)
- Out-of-the-Box Persona Crack your personality shell to build better relationships (Julia Zarina)
- Pages to Color (Emily White)
- Play with Ambiguity How might PLAY make more of our potential when facing complexity and uncertainty? (Katrin Elster)
- The Power of Power Learning to facilitate from positions of privilege or power (Robert Wakulat, Denise Pinto)
- Preach it! Applying the primal wisdom of preaching and storytelling to your presentations and talks (Allan Cole)
- Raising Individual Resilience Adapting to change (Deborah Jann, Giselle Kovary)
- Restore Repair an object, repair your soul (Leonardo Muñoz)
- Shower Thinking An Introduction to the art, science, and process of incubation (Clare Dus, Kristen Peterson)
- Simply Drawing (Kaz Ogino)
- Stay Sane (in an insane world) (Jens Hoffmann)
- Stimulocity Using expressive arts as stimulus for creation (Lee Kitchen, Terri Segal)
- Stop Selling Solar Panels Your customers don’t care about your products or services (Yoel Kluk)
- Threads An intuitive game that reveals our connections with self, others and universal energy (Karen Rudolf)
- The Wabi-Sabi Brain Or how to love the perfectly imperfect mind (Marc Hurwitz)
- Wabi-Sabi Conversation (Newell Eaton, Allie Middleton)
- Wabi-Sabi Poutine Can interculturality be a part of the challenge? (Jerome Faytre)
- Word Up! Clear language that inspires (Emily Nichols, Lee Kitchen)
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- Yes, And … No, But (Janeen Halliwell, Paul Fleming)
- Your Magical Journey Experiencing the art and practice of magic (Bruce Baum)
- …or why not just hop to another random session?