2017 Session Description

Simplify to Persuade
How to move your audience to action

For adults • 90 minutes
Category: Tools/Techniques
Thursday 10:45am • Centennial Auditorium
Time and location subject to change (what isn’t?)

How do you make your audience listen? How do you make them believe in your product/service? And when they do, how do you move them from belief to action? Through simplicity and persuasion techniques, we can have your target audiences come to their most logical conclusion, which reflects yours. In other words, help buyers to buy. In this presentation, you will learn different persuasion tactics and case studies on how to use them.

The Skinny: 3 things you will get from this session

  • How to use Persuasion techniques
  • How to develop communication materials that deliver result$
  • Master the skill of meeting communication predicaments

Image copyright: lightwise / 123RF Stock Photo

Mahmoud Arafa
Sterling, VA

Anywhere you find professionals contemplating the intersection between design and persuasion, you’ll find Arafa and his work that motivates people to action. He has a long list of clients for whom he designs and applies persuasion strategies that produce phenomenal results.

He has helped clients to evolve from entrepreneurs to enterprises, from local to global and from inception to infinity. Arafa works tirelessly to get their messages to their clients in a way that makes the audience come to their most logical conclusion—which happens to reflect the clients’ needs.

In addition to his contribution to the corporate world, Arafa is passionate about working for a good cause. He has been delivering compelling communication tools to alleviate people’s suffering, combat diseases and raise funds for non profits. Additionally, Arafa is a board member of Mosaic Theater company of DC, One of the most prominent theaters in DC that’s committed to making transformational, socially-relevant art.

Mahmoud is a returning presenter. Click here to see their sessions from previous years.


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