Simplify to Persuade
How to move your audience to action
For adults • 90 minutes
Thursday 10:45am • Centennial Auditorium
Time and location subject to change (what isn’t?)
How do you make your audience listen? How do you make them believe in your product/service? And when they do, how do you move them from belief to action? Through simplicity and persuasion techniques, we can have your target audiences come to their most logical conclusion, which reflects yours. In other words, help buyers to buy. In this presentation, you will learn different persuasion tactics and case studies on how to use them.
The Skinny: 3 things you will get from this session
- How to use Persuasion techniques
- How to develop communication materials that deliver result$
- Master the skill of meeting communication predicaments
Image copyright: lightwise / 123RF Stock Photo
Anywhere you find professionals contemplating the intersection between design and persuasion, you’ll find Arafa and his work that motivates people to action. He has a long list of clients for whom he designs and applies persuasion strategies that produce phenomenal results.
He has helped clients to evolve from entrepreneurs to enterprises, from local to global and from inception to infinity. Arafa works tirelessly to get their messages to their clients in a way that makes the audience come to their most logical conclusion—which happens to reflect the clients’ needs.
In addition to his contribution to the corporate world, Arafa is passionate about working for a good cause. He has been delivering compelling communication tools to alleviate people’s suffering, combat diseases and raise funds for non profits. Additionally, Arafa is a board member of Mosaic Theater company of DC, One of the most prominent theaters in DC that’s committed to making transformational, socially-relevant art.
Mahmoud is a returning presenter. Click here to see their sessions from previous years.
All Thursday 10:45am sessions:
- ACT First Practice innovation by building rituals that matter (Tammy Sweeney)
- The Art of 3 Negotiation as a science and an art through improv games and theory (Tessa Manuello)
- Bodystorm! Take your ideas a few steps further (Anik April)
- Difficult People Creative ways of dealing with difficult people and looking forward to it three thirds of the time! (Steven Shama)
- Ka-zam! Unleash your inner creative Superhero (Lee Kitchen)
- Leadership Agility How to cultivate leadership agility in our organizations and our lives (Anne-Marie Kong)
- Moving Toward or Away Leveraging emotions to boost creativity, collaboration and influence (Laura Switalski, Tim Switalski)
- Simplify to Persuade How to move your audience to action (Mahmoud Arafa)
- …or why not just hop to another random session?