Moving Toward or Away
Leveraging emotions to boost creativity, collaboration and influence
Laura Switalski, Tim Switalski
In the field of social neuroscience, there is increasing evidence that social behavior is strongly influenced by the principle of minimizing threat and maximizing reward. We also know that the same brain networks that govern these choices are also involved with primary survival needs, like food, water, shelter and safety.
The SCARF model, developed by David Rock, is a useful framework for understanding the five domains of social experience (Status, Certainty, Autonomy, Relatedness and Fairness) where threats and rewards can have a powerful influence on how well people work together.
Using this model, we will explore ways to create conscious awareness of these five social dimensions and learn how to manage threats and rewards in each of them so that we can achieve higher levels of creativity and collaboration across a broad range of social situations. Using a variety of interactive simulations, we will practice ways of interacting with others that can influence more positive and rewarding relationships and performance outcomes.
The Skinny: 3 things you will get from this session
- Learn to recognize social situations where primal emotions can have a strong positive or negative influence
- Use the SCARF model to understand and manage the emotional drivers that can maximize rewards and minimize threats in a variety of situations; and
- Practice ways to improve collaboration and creative thinking by raising our awareness of these drivers in ourselves and in our interactions with others.
Buffalo, NY, USA
Laura is a partner of Darwin Associates, a consulting firm in Buffalo, New York, specializing in organizational development and creativity training and facilitation. She works with organizations across North America, Central America and Europe to enhance teamwork and leadership, facilitate creativity and innovation, and help manage change and transition.
Laura is Program Director at CCC (Centro de Certificación en Creatividad), an organization devoted to the dissemination of creativity and the development of creative leadership and facilitation skills in Spanish speaking countries.
Laura holds a Master of Science degree in Creativity and Innovation from the International Center for Studies in Creativity at SUNY Buffalo State, where she is now adjunct faculty teaching a course at the Master program level. She is President of CREA Italia, the non-for-profit foundation that promotes CREA Conference. Laura has coauthored the book Creativity Rising. Creative Thinking and Creative Problem Solving in the 21st Century, published by ICSC Press in April 2012.
Laura is a returning presenter. Click here to see their sessions from previous years.
Tim is founder and president of Darwin Associates where he provides training, facilitation, coaching and consulting services to international clients focusing on the areas of Emotional Intelligence, Change Leadership, Creativity and Innovation. He is also a partner and co-founder of the Center for Certification in Creativity which certifies business leaders in creative leadership.
He holds a Master of Science degree in Creativity and Innovation from the International Center for Studies in Creativity and serves as an adjunct faculty and guest lecturer. Tim was the former Director of Leadership Development at Buffalo State College where he provided ongoing learning and development opportunities for professional staff and faculty of the college related to their leadership effectiveness.
Tim is also one of the co-founders and organizers of CREA Conference.
Tim is a returning presenter. Click here to see their sessions from previous years.